Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.

inMarket, Factual CEOs Among Finalists for EY’s Entrepreneur of The Year 2017 Awards
This week, Ernst & Young (EY) provided even more reason to believe that Los Angeles is one of the hottest and fastest growing tech scenes in the United States today.

BIA/Kelsey Forecast: Local Ad Spending in California to Favor Digital Options
A new report from research firm BIA/Kelsey forecasts that local advertising in California will reach $18.5 billion in 2017 across 12 markets, with real estate, retail, general services, and automotive at the head of the pack.

A Backbone for VR Advertising: Vertebrae Pushes Native Advertising in Virtual, Augmented Reality
According to a new report from VRJournal, Vertebrae — a Santa Monica headquartered firm specializing in native advertising for VR and mobile AR — is out with a private beta version of its software development kit (SDK).

New Infographic Underscores European Marketing Trends
Our friends at MMW have just shared with us a new infographic from AdRoll that lends good reason to the motivation for marketers to focus on Europe.

It’s An App-Happy World: AppAnnie Report Has Lowdown on Downloads
If you want to know how many apps smartphone users regularly use or how much time they spend on their phones, AppAnnie’s latest report — “Spotlight on Consumer App Usage” — is a must-read.

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