Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
Twitter Promoting In-Stream Video Ads to Help Mobile Marketers
Twitter, once the domain of short-form discussion, is changing rapidly. Part of the change is driven by the marketplace. It’s a marketplace that’s increasingly mobile — and increasingly addicted to video. In fact, video impressions on Twitter grew significantly from Q3 to Q4 2016.
Pandora Debuts ‘Sounds Like You,’ Offers Premium via App Store, Google Play
An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora Premium to all listeners via the App Store and Google Play.
iPinYou’s Data Driven DSP Helps Marketers Navigate Complex Chinese Market
When it comes to prized global markets, China is at the top of many lists. But though the country boasts more than 730 million internet users, the environment in the country so complex that collecting and analyzing audience data in China is not an easy task.
NBCUniversal Teams Up with Kargo for Biggest Mobile Ad Offering Ever
NBCUniversal and Kargo have entered into a strategic sales partnership joining NBCUniversal’s media and digital portfolio with Kargo’s advertising technology capabilities and exclusive media alliances.
NinthDecimal Debuts First Single Cross-Device Native Ad Solution
NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index into a single offering for marketers.