Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
Facebook Giving Leg Up to Small Business Mobile Marketing
Maybe you’ve noticed how many small businesses in your community have pages and information on Facebook. In fact, it’s becoming an essential facet of small business marketing.
NinthDecimal Debuts First Single Cross-Device Native Ad Solution
NinthDecimal has just released the first native ad solution combining Location Graph audiences and Location Conversion Index into a single offering for marketers.
FIRST LOOK: ‘Bidalgo AI’ is First to Automate Media Buying for App Marketers
Bidalgo’s “Bidalgo AI” is the mobile industry’s first end-to-end ad automation agent for app install ads on Facebook, Instagram, Pinterest, and other platforms.
Scale Comes to 360° VR Advertising
On Tuesday, VRJournal was first to report that SpotX and OmniVirt have forged a new partnership for the purpose of powering 360° virtual reality (VR) advertising for brands.
NBCUniversal Teams Up with Kargo for Biggest Mobile Ad Offering Ever
NBCUniversal and Kargo have entered into a strategic sales partnership joining NBCUniversal’s media and digital portfolio with Kargo’s advertising technology capabilities and exclusive media alliances.