Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
NAI, DAA Unveil New Consumer Choice Tools for Interest-Based Advertising
After two years of analysis and development, the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) have released new versions of their easy-to-use consumer choice tools for setting preferences about digital advertising data collection and use.
AerServ’s ‘Ad Pods’ Bring TV Ad Experience to Mobile Publishers
AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of “Ad Pods” for publishers.
App Annie Releases ‘Cheat Sheet’ In Advance of New Playbook
App Annie is known for its research and wisdom about the best ways to promote apps. Its “playbooks” are must-reads for developers and marketers of both new and existing apps.
Twitter Expands Pre-Roll Ads to Periscope Video
Video viewership is growing everywhere — and Twitter is no exception. As a result, Twitter is introducing a new opportunity for publishers and creators to monetize their content, and for brands to advertise against it, with pre-roll ads on Periscope video within Twitter.
Cross Pixel Boosts Mobile Audience with New Adbrain Partnership
Cross Pixel Media, a leading provider of high performance audience data, has now teamed up with Adbrain.