Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
A Flurry of Ad Formats: How App Developers Should Decide What Makes the Cut
Banner ads deserve credit as the early monetization workhorses of mobile apps. They’ve offered both familiarity and immediate scale—two attractive benefits for brands that are tiptoeing into a new area of mobile marketing.
Fiksu Visual: Why Do Mobile Users Block Ads?
Our friends at Fiksu have developed a new infographic with data from its latest consumer report.
FIRST LOOK: The Trade Desk Augments Native Offering with Video, Display Inventory
MAW learned Wednesday that The Trade Desk, Inc. — a global technology platform for buyers of advertising — is expanding its native offering to include video and additional display inventory.
OpenX’s Ad Footprint Makes Performance Analysis Easier for Publishers
OpenX has launched Ad Footprint, a new free tool designed to help publishers optimize their desktop and mobile pages using detailed insights on the speed and performance of each page.
AdColony’s Instant-Play HD Leads to High-Performance Vertical Video
The news is promising from AdColony, one of the largest independent mobile advertising platforms in the world. Data on its Instant-Play HD Vertical Video launch mobile app campaigns reveals an 89 percent average video completion rate, topped by a 10 percent average engagement rate.