Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
‘Capptivate,’ App Annie’s First Industry Conference, Set for June 4-5
App Annie’s first ever industry conference — “Capptivate” — is coming to San Francisco June 4-5 and promises to be a must-attend event for industry professionals who are navigating the app economy.
YouAppi Research Reveals Little Concern Over ‘App Overload’
The new year could prove productive for apps, if new research from YouAppi is any indication. The company shared findings from a study it commissioned from Dimensional Research with MAW at the start of the week.
PubMatic’s Quarterly Mobile Index: Header Bidding Driving Mobile Revenue Growth
PubMatic’s Q4 2016 Quarterly Mobile Index (QMI) report found that mobile monetized header bidding impressions grew nearly 50X year-over-year in Q4 2016. At the end of 2016, in fact, header-bidding-enabled mobile impressions accounted for more than 75 percent of PubMatic’s total impression pool.
InMobi Debuts Advanced Suite of Mobile Video Ad Solutions for Europe
Global mobile advertising platform InMobi is introducing a suite of advanced mobile video ad solutions in Europe.
80 Percent of Users Could Routinely Use Mobile for Internet Access in 2017
Looks like people access the internet via desktop or laptop could soon go the way of the Woolly Mammoth.