Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
Touch Technology in Video Ads Reveals 50 Percent Lift in Brand Favorability
IPG Media Lab, the creative technology arm of IPG Mediabrands, has released the results of a scientific media trial examining the impact of touch-enabled advertising created with haptic technology. The trial was done in partnership with Immersion Corp.
How Many Devices Block Ads? PageFair Puts Global Number at 615 Million
Ad blocking is still very much a thing — not just in the U.S., but around the world.
The Big Breakdown: In 2017, Native Will Divide Into Two Distinct Types
What’s the future of native advertising? While native advertising has “been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games” — the new year is destined to separate all those variations into two specific categories: programmatic and non-programmatic.
App Annie Releases Data on How Retailers Used Mobile to Advertise and Engage Last Quarter
Retailers, too, have adopted mobile as a critical element in today’s omni-channel strategies. Now App Annie is out with the data to show what happened in Q4 — and how it turned out for retailers.
It’s a Mobile World, with More Time On Mobile and Apps
If you need any more proof that mobile is dominant, now come new eMarketer estimates about time spent with media. The data even breaks out consumer usage of specific in-app activities.