Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
Fiksu Serves Up Mobile Ad Buying Update
New indexes from Fiksu, a respected data-fueled mobile marketing technology company, revealed some interesting trends in November.
CES 2017: inMarket Unveils Ambient Intelligence Platform for Bars, Restaurants and Entertainment Venues
Beacon proximity company and location intelligence innovator inMarket is once again moving beacons well beyond the basics with the unveiling of a sophisticated new ambient intelligence platform called inBar.
Lookout Ahead: Mobile App Revenue Zoom Expected in 2017
Today, technology continues to transform whole sectors of the economy. And the prognosis for 2017 is that we’ll see more of this — whether it’s in internet-connected wearables, cloud-based computing, machine learning, artificial intelligence (AI), and other digital solutions.
How Can You Find Instagram Influencers?
Having difficulty finding influencers for Instagram campaigns? Influencers are a popular — and increasingly effective — way to establish relationships with current and prospective consumers.
Pandora’s New Muted Video Display Ad Winner in Time Spent, Brand Awareness, Quality Clicks
Pandora is introducing something new that holds a lot of promise, if initial tests pan out. The popular music site has announced it will roll out an ad type it has been testing — its Muted Video and Responsive Mobile Display ads — to all takers on January 19.