Here are the top stories from around the world of mobile advertising that we’ve been following in the past week.
New Vertical Outstream Video Ad Formats Announced by Mixpo
There are two new vertical outstream ad formats from Mixpo in the news: Vertical Video Takeover and Vertical Video Reveal.
What’s Ahead in Tech and Advertising in 2017? Gartner Releases Top Predictions
Industry research firm Gartner, Inc. is out with its top predictions for 2017 (and beyond) focused on three fundamental effects of continued digital innovation: experience and engagement, business innovation, and the secondary effects that result from increased digital capabilities.
Google AMP with Nativo’s True Native Ads Boost Publisher Monetization
What has affected the efficacy of mobile advertising in recent years? In addition to other factors, load times and speed have emerged as decisive factors in the future of the mobile web as a publishing and advertising platform.
Attitudes Mixed About Ads on Millennial Go-To Sites Instagram and Snapchat
To reach millennials, more and more marketers turn to Snapchat and Instagram. But while the sites attract the right demographic, the young people are a tough audience, often “unimpressed by ads on these platforms.” And in fact, about 35 percent say they don’t even see them.
Adigami Debuts API Integration with Facebook Ads
There’s a new integration with Facebook Ads being launched by the Adigami marketing analytics platform.