It’s a move that could mean more business for Google Play, which is now open to consumers in more than 190 countries.
Because markets in different countries and regions vary, Google Play execs conducted a successful pilot project in India designed to test pricing strategies. The result? Minimum prices have been reduced in a host of nations.
“Every market has its own unique challenges and opportunities,” noted a recent blog post. “Purchasing behavior, in particular, varies significantly between markets. So to provide developers with more flexibility, we’ve worked to adapt Google Play pricing options to better suit local consumers and make content more accessible.”
Now developers have the option to reduce the price of their premium titles and in-app products in 17 countries, including Brazil, Chile, Colombia, Hungary, Indonesia, Malaysia, Mexico, Peru, Philippines, Poland, Russia, Saudi Arabia, South Africa, Thailand, Turkey, Ukraine, and Vietnam.
Developers/marketers can lower the price of apps and games via the Google Play Developer Console (click on “Pricing & Distribution” or “In-app Products”).