The Google Play labels on apps in its “Designed for Families” section will soon be required for every ad-supported app.
Developers have received an email from Google announcing the expansion of the program to all relevant apps on Google Play.
“Early next year, users will start to see the “Ads” label on apps that contain advertising, both inside and outside Designed for Families,” the email explained.
Developers have until January 11, 2016 to visit the Play Developer Console and indicate if their apps contain ads (such as ads delivered through third party ad networks, display ads, native ads, and/or banner ads).
“After this date, the ads declaration will be required to make any updates to your apps,” Google Play advised. “Please note that misrepresenting ad presence violates Google Play Developer Program Policies and may lead to suspension.”
Google is reserving the right to add the label, if appropriate, to apps in Google Play. And it’d be better not to lie: Google also reserves the right to move directly to suspension for infractions.