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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Tenjin, a mobile marketing infrastructure company, briefed MAW about its new partnerships with Looker, a company powering data-driven businesses, and Chartio, a cloud-based data exploration solution.

The partnerships are designed to give app marketers the tools to access, analyze, and act on their data more effectively and efficiently.

Tenjin’s data warehousing infrastructure (DataVault) will be integrated with data visualization and exploration tools from Looker and Chartio. That will allow app marketers to run a wide variety of queries on app data from across the entire user lifecycle and generate reports in a number of flexible, intuitive, and easily accessible formats.

The result will be end-to-end Business Intelligence solutions that can be used to acquire more profitable new users and optimize ROI.

“With user acquisitions costs as high as they are, it’s crucial that app marketers have robust BI tools to help them identify, target and acquire high-value users,” said Christopher Farm, co-founder and CEO of Tenjin. “DataVault is the preferred solution for many leading app developers to help them gain user-level access to data from throughout the entire lifecycle. Through these partnerships with Chartio and Looker, we are now able to provide our customers with the industry’s most powerful visualization tools as well.”

Looker’s data platform enables every department within an organization  — from product development and marketing to C-level executives — to access the data they need for better decision-making. Chartio offers a powerful and simple data exploration tool that empowers app developers to quickly gain key insights through intuitive data visualizations.

Based in San Francisco, Tenjin is the only platform that combines cost data from all of the top advertising sources with both IAP and ad revenue to give marketers true insight into the exact ROI for each and every user.

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