On Wednesday, MAW was privy to an advance look at the latest news from Social Native, a platform for creating high performing content on demand.
The platform in question, we’re told, has now “officially moved out of stealth mode.”
The company behind the offering has just formally announced their technology platform “built to reimagine the antiquated creative process by tapping into the power of the gig economy.”
So how does it work?
Social Native’s SaaS platform connects brands with global content creators to create high performing, cost-efficient branded content on demand.
“According to Intuit, 40% of American workers will be independent contractors by 2020,” Chief Executive Officer David Shadpour tells us in an emailed statement. “The trend towards a ‘gig economy’ has enabled companies like Uber & Airbnb to reinvent age-old industries like transportation & hospitality.”
Joining David on the executive team are Co-Founder of Buddy Media, acquired by Salesforce for $745M, Jeff Ragovin & Co-Creator of AdSense, acquired by Google for $104M, Eytan Elbaz.
“Brands need to adjust to the pace of content creation in a socially driven world. Operating with speed, and cost-effectively. Yet they can’t afford to do it at the expense of great, authentic creative. Very few content creation models are able to answer that dilemma. Social Native does. Brilliantly,” argues States Emmanuel Seuge, a 20 year marketing veteran and prior SVP of Content at Coca-Cola (and now founder of Cassius).
To learn more about Social Native, click here.