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Smaato is introducing the mobile advertising industry’s first Inventory Discovery feature.

Designed to “transform how mobile advertisers are able to discover and target mobile advertising inventory from the Smaato exchange,” the new inventory discovery feature of the Smaato Demand Platform (SDX) will now be an automated feature.

The goal? To provide Smaato’s mobile monetization platform partners increased access, more control, and dramatically higher inventory and engagement potential.

According to a Smaato representative who spoke with MAW this week, the feature automates the process of identifying mobile supply by giving control to the mobile buyer with a self-service interface. Discovery offers granular, self-service controls designed to make mobile advertising spend as targeted and efficient as possible for programmatic buyers.

“We’re excited to unveil the Inventory Discovery feature of SDX as it provides new value to our demand partners, giving them power to seamlessly identify and target new publisher inventory for their campaigns,” said Ragnar Kruse, CEO and co-founder of Smaato.

“By enhancing our platform to give demand partners more control, Smaato continues to close the gap between the demand and supply sides, which makes our overall offering more robust and scalable,” he added.

The launch of Inventory Discovery follows the closely on the heels of SDX, which empowers buyers to optimize their mobile advertising traffic with a robust suite of targeting tools.

Launched in July, we’re told that SDX has seen significant growth, with 100 percent of Smaato’s demand partners now onboarded and using the targeting tools to optimize their campaigns and reduce mobile advertising waste.

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