Europe’s largest artificial-intelligence-driven native advertising platform, ADYOULIKE, is making its official U.S. launch with a new server-to-server (S2S) header bidding solution. It’s the first to incorporate IBM Watson artificial intelligence (AI)-powered semantic targeting.
The expected benefit? ADYOULIKE’S new solution is designed to ensure that native ads are “placed with the maximum contextual relevance available.”
Not only does this development express the company’s commitment to drive efficiencies in programmatic advertising using emerging technologies, it also puts ADYOULIKE in position to seize a greater share of the multi-billion-dollar North American native advertising market.
A pioneer among pure-play in-feed native ad platforms, the company connects with over 35 DSPs and serves 10 billion impressions to more than150 million unique visitors each month.
“With the launch of ADYOULIKE’s AI-driven S2S header bidding platform, publishers using the solution to manage their inventory gain the ability to create private marketplaces and package deals for buyers that include more precise targeting based on context and sentiment,” the company told MAW at the start of the week. “This added relevance increases the value of the publisher’s property while elevating effectiveness for the brand’s advertising.”
ADYOULIKE execs told us that a recent campaign for O2, the second-largest mobile provider in the UK, proved the value of the plan with a 113 percent uplift in CTR performance — the highest for a single publisher outside of retargeting conversions over display.
“With our solid success record in multiple markets, we felt the launch of our latest, innovative solution would be the perfect time to enter the competitive U.S. market,” said company co-founder and CEO Julien Verdier, who has moved to New York. “We’re confident that the transparency and control we offer alongside key benefits of S2S like low latency and high scalability will contribute to the success our customers and partners.”