MAW was privy this week to an advance look at the big news forthcoming from AerServ.
The mobile-first video mediation platform and SSP is poised to announce a new partnership with Gameloft Advertising Solutions, Gameloft’s mobile advertising network, to monetize and optimize yield across Gameloft’s in-app advertising units.
Gameloft Advertising Solutions selected AerServ as a mobile monetization partner due in part to the company’s “shared vision and alignment around bringing high quality brand advertising into games.”
According to Tuesday’s formal announcement, AerServ ads have been integrated via API into Gameloft games for rewarded video, and mobile display ad units.
“Gameloft is a tremendous brand, and we’re thrilled to be working with them to help the company achieve its monetization goals,” said Josh Speyer, CEO of AerServ. “They are ahead of the curve with their monetization strategy, a testament to their innovative nature as a company.”
“We develop best-in-class games for consumers, and want to ensure the best possible advertising experience for them as well. We’re pleased to partner with a company like AerServ who shares the same values, and we’re extremely pleased with the results of our partnership thus far” said Guilherme Lachaut, Managing Director North America of Gameloft.