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Cheetah Digital, a global enterprise cross-channel marketing solutions provider, announced its launch as an independent marketing technology company. Formerly known as Experian Cross-Channel Marketing (CCM), the new Cheetah Digital is “committed to driving exceptional results for enterprise marketers at scale through an unrelenting focus on product innovation and expert services.”

The news follows the purchase of CCM In April, 2017 by Vector Capital, a leading technology-focused global private equity firm specializing in transformational investments, along with Peter McCormick, Co-Founder of ExactTarget.

Peter McCormick has been named Executive Chairman of the Board for Cheetah Digital. Sameer Kazi, who served as Executive Vice President at ExactTarget and Salesforce.com, has been appointed Chief Executive Officer. Experian CCM’s Global President, Matt Seeley, will assume the role of Chief Operating Officer.

“We are deeply committed to providing CCM’s customers with the same level of high-quality solutions and services that they have been experiencing for many years,” said McCormick. “We are confident that with our domain expertise and dedication to R&D, Cheetah Digital will become the leading, global SaaS marketing platform for enterprise.”

The Cheetah Digital Marketing Suite has been designed to help marketers build and optimize high-volume, high-complexity and high-performance cross-channel campaigns.

“Cheetah Digital’s priorities are innovation and customer success. We are marketers at heart, and we want to be the company that shapes the future of marketing,” said Sameer Kazi, CEO of Cheetah Digital. “We have the depth and the breadth necessary to solve marketers’ biggest challenges and truly help them build meaningful customer relationships to create profitable brand outcomes.”

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