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FIRST LOOK: ‘Bidalgo AI’ is First to Automate Media Buying for App MarketersBidalgo’s “Bidalgo AI” is the mobile industry’s first end-to-end ad automation agent for app install ads on Facebook, Instagram, Pinterest, and other platforms.

New from Bidalgo, a leading provider of ad automation software and services for app marketers, Bidalgo AI employs Artificially Intelligent (AI) algorithms to manage and optimize the entire media buying cycle.

The cycle includes the entire process — from uploading ads and optimizing their performance to real-time bid management and budget allocation.

“Bidalgo AI delivers better Return on Ad Spend than any human possibly could, while automating complex workflows that until now have been performed manually,” Peli Beeri, CEO of Bidalgo, tells us. “We have spent the past several years perfecting algorithms that apply Artificial Intelligence to things like bid management and budget allocation. Bidalgo AI automates the entire media buying process so that UA professionals can focus on higher-level strategies.”

Automation of the media buying process includes:

  • Creative Uploading: Bidalgo AI is the first automation software to automatically upload creative assets when needed based on delivery and performance.
  • ROAS Optimization: This allows marketers to set target goals for 7-Day Return on Ad Spend (ROAS) and/or average Cost Per Install (CPI) and optimizes towards that goal.
  • Real-time Bid Management: Identifies how much money to bid on every user in real-time based on market dynamics and potential customer value.
  • Dynamic Budget Allocation: Optimizes budget pacing based on campaign performance, daily limits and overall advertising strategy.
  • A/B Testing: Continually conducts A/B tests to determine the best creative to use based on parameters such as country, target, and platform.

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