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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

woman-1446557_960_720This week, MAW was briefed on AppyPie’s new offering for small- and medium-sized businesses (SMBs), who will now be able to easily and affordably integrate virtual reality (VR) and augmented reality (AR) features into their apps.

The idea, of course, is to improve the consumer experience — and as a result, boost engagement and profits for SMBs.

Appy Pie is a leading cloud-based mobile application builder software that allows small to medium-sized businesses to easily create mobile apps.

“We are proud to announce that we are the first DIY app platform to offer VR and AR features,” said Abhinav Girdhar, the CEO and founder of Appy Pie. “SMBs rarely have the resources and budget to integrate the latest and greatest technologies, and often at a disadvantage when competing with larger companies that do. With these new features, we are democratizing VR and AR, allowing small businesses to enhance their customer experience and better stand out from the competition. We’re excited to see the creative ways our millions of users use the new technology.”

Users will now be able to take advantage of easy-to-integrate plugins. For the launch, AppyPie is offering two features — image recognition and tracking and a panoramic and 360 video viewer.

“The image recognition and tracking feature is able to recognize millions of everyday real-world objects, track their position and augment the display of the object,” AppyPie told MAW. “It enables users to engage customers by immersing them in an imaginary world from anywhere and at any point in time. For example, a restaurant owner will take a panorama image from an iPhone and our panoramic/360 video viewer plugin can convert that panorama image into a Virtual Tour of the restaurant that can be showcased into the app.”

Then there is the Panoramic and 360 Video Viewer feature, which allows AppyPie users to provide their users an amazing real-world experience in virtual world.

“Users just need to click photos or capture videos of the location or product in panoramic or 360-degree view, and add it as a 3D texture in their app. They can add any type of video, 3D model, images and entire HTML snippets to their app and virtually transport their app users to another world,” according to AppyPie. “For example, imagine you go to a restaurant and are browsing through the menu, and you come across an exotic dish. With the image recognition feature, you simply open the app and scan the image and a video will open that will show the complete preparation or you scan the dish and it shows you the nutrition facts.”

Appy Pie has been voted among the best mobile app builders by its clients on more than 5 million apps.

With these new features, the DIY app builder allows its users to get acclimated for the future of technology and product experiences.

“In the age of digital transformation, brands are trying to create the ultimate user experience by blending virtual reality with the real world, which will set them aside from competitors in the future.”

Want more information? Check out Appy Pie here

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