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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Our friends at Fiksu have developed a new infographic with data from its latest consumer report.

Alarmingly, the visual shows that users aren’t getting relevant ads, and its causing them to delete apps out of frustration. All told, it’s an all-too-common phenomenon that’s putting scores of mobile innovators in peril.

So what can advertisers and publishers alike take away from this critically important information? Check out the eye-opening infographic shared below and be sure to take notes.

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