Ahead of the weekend, MAW was privy to the news that Factual is rolling out key integrations with leading ad tech platforms including Adobe, LiveRamp, and Oracle Data Cloud.
These partnerships, we’re told, solidify Factual’s position as the most distributed location data provider, and further enable marketers and publishers to capitalize on the power of Factual’s high-quality location data through their preferred data platforms.
The news comes just as eMarketer reports that more than a quarter of US senior-level agency and marketing professionals now rely on DMPs to manage and activate audience data.
As a result of Factual’s latest efforts, marketers gain access to Factual’s Geopulse Audiences, powered by the company’s high-quality data, within their existing DMP workflow.
By creating ease of access and transparency across ad tech platforms, marketers and publishers currently working with these partners gain access to over 400 audiences that can be used to connect with consumers in today’s mobile world.
“The key to understanding how people move throughout the world lies in location data,” a provdied statement notes. “Factual’s Geopulse Audiences™ allows advertisers to target based on people’s real world behavior.
If you’re not familiar, Factual’s Global Places data is comprised of over 100 million local business listings and points of interests in 50 countries and is updated in real time.