“Discriminatory advertising has no place on Facebook.”
That’s the first line — and the bottom line — for Facebook’s recent announcement of changes to its policies and tools.
“Last fall, we committed to providing better education to advertisers about our prohibition against discrimination and to strengthening the procedures we use to enforce this prohibition,” notes the company’s blog.
After conferring with policymakers and civil rights leaders to gather feedback, Facebook intends to improve its enforcement “while preserving the beneficial uses of our advertising tools.”
For starters, Facebook updated its policies to make its existing prohibition against discrimination even stronger. It’s designed to alerting advertisers to the consequences of discriminating against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, or medical or genetic condition.
And there will be sanctions.
“When an advertiser attempts to show an ad that we identify as offering a housing, employment or credit opportunity and either includes or excludes our multicultural advertising segments — which consist of people interested in seeing content related to the African American, Asian American and US Hispanic communities — we will disapprove the ad,” according to the policy update.
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