Today comes news that Facebook’s entry into the SMB marketplace will be a key focus of the 2017 Local Advertising Conference sponsored by Borrell Associates. The conference is slated for March 6-7 in New York City.
Borrell’s event is the industry’s largest and most popular conference on local digital media. The two-day event typically attracts more than 400 media executives.
Recent additions to the list of more than 60 speakers include Phillip Rather, who heads up local partnerships for Facebook.
“Rather will help kick off the first day by outlining Facebook’s efforts to serve the marketing needs of local businesses and its plans to work with local ad agencies and media companies,” according to the Borrell crew. “Four afternoon sessions are dedicated exclusively to Facebook, featuring a half-dozen speakers from media companies and agencies that are driving significant revenue from Facebook marketing.”
Keynote speakers include Greg Stuart, global CEO of the Mobile Marketing Association; Ryan O’Hara, CEO of Realtor.com; Craig Smith, president and COO of HomeAdvisor, and Chip Perry, CEO of TrueCar.
The full speaker’s list “reads like a Who’s Who in digital media” and includes Lauren Wiener, former IAB chair and president of buyer platforms at Tremor Video; Jared Rowe, CEO of YP; Ezra Kucharz, Special Advisor to CBS Corp; Tom O’Brien, VP and CRO of the nation’s largest TV group, Nexstar Broadcasting; Rob Weisbord, COO of Sinclair Digital Group; Robertson Barrett, president of Hearst Digital Media; Heather Monahan, CRO of Beasley Broadcasting; and Chris Hendricks, Vice President of McClatchy Corp.
“Digital advertising continues to grow, but the local piece of it is growing faster than anything else,” said sponsor company CEO Gordon Borrell. “We’ve tapped speakers who have the best perspective on how the marketplace is evolving — and consequently have the best strategies to capitalize on it.”
Additional details about the conference can be accessed here.