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It looks like we’re going to be hearing this song on repeat for a while. That’s the song called “Fake News” — or alternatively, “Disruptive Links” or “Misleading Sites.”

Facebook has announced its plans to continue the purge of links in user news feeds that “lead to a web page that contains little substantive content, and is covered in disruptive, shocking or malicious ads.”

While people may agree to disagree about what constitutes “fake news,” the crackdown on misdirection will have many fans.

“People expect their experience after clicking on a post in News Feed to be straightforward and not misleading — whether they click on news about a local event, an article about their favorite band, or information about their new hobby, they want to be informed and not mislead,” Facebook noted in its post.

In tandem with its announcement of increasing enforcement on ads, Facebook offered advice for those who post, warning against links to sites with:

  • A disproportionate volume of ads relative to content. This includes advertisements, and not legal obligations such as cookie policies or logins to private content, such as paywalls.
  • Sexually suggestive or shocking content.
  • Pages that contain malicious or deceptive ads which include Prohibited Content as defined in our policies.
  • Use of pop-up ads or interstitial ads, which disrupt the user experience.

“Changes will roll out gradually over the coming months,” said the company. Publishers that do not have the type of low-quality landing page experience referenced may see a small increase in traffic, while publishers who do should expect to see a decline in traffic.”

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