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A new company with a “hyper focus on meeting the needs of mobile and video media buyers” has just been launched. Edge 226, headquartered in New York City and Tel Aviv, Israel, aims to serve media buyers in North America, Europe, and the Asia-Pacific regions.

Edge 226 will develop solutions to meet the ever-evolving needs of mobile advertisers, mobile media agencies, mobile affiliate networks, and video ad networks.

The company will also maintain an Asia-facing office in Beijing, China.

“Regardless of where you sit in the value chain, all campaigns face the same moment of truth when end advertisers must assess whether the media spend advanced their business goals,” said Avishay Raviv, the Co-CEO of Edge 226. “Digital has raised the marketer’s expectations, and their media acquisition partners must rise to the occasion. And that, in turn, requires a new approach to technology.”

The initial battery of Edge 226 products will include:

  • Echo: A turnkey affiliate network management platform serving mobile advertisers and mobile affiliate networks. Echo offers streamlined workflows and full integration with leaders in ad fraud solutions, including 24Metrics, Fraudlogix, and Protected Media.
  • Leverage: A mobile media agency with considerable domain expertise in the mobile advertising space servicing mobile advertisers and mobile affiliate networks. Leverage customers reap the benefits of Edge 226’s sophisticated Echo platform.
  • Peak: A solution offering video networks and video-focused agencies with a more transparent, full-service DSP connected to the leading SSP. Peak enables its clients to minimize their programmatic buying risk by using its unique algorithm and prediction engine.

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