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Quantifi, an Indianapolis-based marketing R&D platform that taps the power of artificial intelligence to drive smarter digital advertising, is on the move.

The company just announced its public launch with more than $2 million in seed funding in an oversubscribed round with participation from High Alpha Capital, Router Ventures, and several angel investors and industry veterans.

Quantifi’s mission? The company wants to help digital marketers experiment at scale, learning which target audience segments, creative options, and channels work best for their brands.

“Quantifi’s Constellation Data Co-op, their growing proprietary data set, learns over time to continually test and recommend new channels, audiences, and creative options,” said R. J. Talyor, who co-founded Quantifi with High Alpha Studio, where he served as a founder in residence since the fall of 2016. “Quantifi coaches marketers through creating a successful digital strategy by providing insights and recommending the most effective next steps.”

Talyor spent more than 10 years at ExactTarget and Salesforce, most recently as the vice president of mobile products. After Salesforce, Talyor joined Geofeedia where he led product as vice president of product management.

“Marketers are constantly asked to experiment and try new things, but are still held accountable for results,” said Talyor. “Quantifi accelerates audience and creative discovery across channels and allows marketers to quickly learn and put those learnings into practice, identifying their optimal marketing formula. The pace of marketing innovation is accelerating, and with the use of our platform, marketers can now pursue exploration to stay ahead of the pack.”

Quantifi plans to leverage the financing to build on its 10-person team and accelerate hiring across customer success, product, engineering, and sales teams while continuing to build out their product. Quantifi’s list of early customers include LIDS Sports Group, Butler University, The Indianapolis Motor Speedway, Syndicate Sales, Menguin and DiscountFilters.com.

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