DataXu just announced the rollout of its new DataXu professional certification. The certification is designed to provide defined educational paths and resources to DataXu platform users at brands and agencies.
DataXu, a leading provider of programmatic marketing and analytics software, is responding to the fact that programmatic ad spending in the U.S. is projected to reach 82 percent of all digital display spending by 2018.
“The market is hungry for education on technology that enables measurable return on marketing investment,” the company told MAW in a statement emailed ahead of the weekend. “As agencies and brands consolidate marketing efforts with select partners instead of a large set of siloed specialty vendors, on-demand training has become crucial to success for programmatic marketers.”
DataXu platform users can earn accreditation as a Certified DataXu Platform User, Specialist, or Expert depending on their level of expertise.
“We consider our platform users to be some of our most innovative clients. They look to the DataXu platform as their toolkit for leveraging new insights and tactics to improve their campaigns and deliver maximum ROI on every marketing investment,” said Kim Remley, the Senior Director of Learning and Talent Development at DataXu. “With this new certification, we’re filling an industry skills gap and empowering our clients to better meet and surpass business goals with their media plans.”
Earning DataXu platform certification requires users to:
- Meet prerequisite guidelines for platform usage.
- Participate in web-based curriculum on the DataXu platform and programmatic marketing topics.
- Successfully complete on-demand assessments designed to measure user proficiency.
“Ongoing learning is a crucial component of both our employee and corporate value proposition here at DataXu,” said Tiffany Mosher, Senior Vice President of People Strategy, DataXu. “Now, with the launch of DataXu’s professional certification, we’re thrilled to offer additional on-demand learning opportunities to our customer base.”