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Preferred Smartphone Screen: DeviceAtlas Report Reveals 720x1280 Is Top ChoiceThere’s something new coming from Daniel Yomtobian and his firm advertise.com. Called “InText Publisher” it automatically identifies and highlights commercial keywords that advertisers bid on, then triggers relevant text ads when a user scrolls over a highlighted keyword.

The launch of this new product – an innovation in the digital business industry — could revolutionize modern ads by enabling profitable keyword search options in users’ page content.

“This new, text-based advertising product will help website publishers boost their revenue by targeting users’ incoming search behavior and page interests,” reads a provided statement emailed to MAW ahead of the weekend.

How does it work?

“The appearance of the solution is both simple and elegant: InText automatically identifies and highlights commercial keywords that advertisers bid on, then triggers relevant text ads when a user scrolls over a highlighted keyword. Because the user sees a related ad in the context of their browsing session, it is likely to be more useful and less intrusive.”

CEO Yomtobian is hoping to “kill two birds with one stone.”

“By implementing a keyword-targeted ad unit for related content sites, we hope to create a pleasant viewing experience for the user that is also flexible to the various needs of our publishers,” he explained. “So we made InText very easy to implement with a simple JavaScript code – requiring no change to a website’s structure or general design.”

InText is the latest addition to the network’s comprehensive suite of publisher monetization products, including Banner Ads, Adentify, InterYield, ExitYield, ConversionPlus, and XML Ad Feed.

Similar to other products in the Advertise.com portfolio, InText generates revenues for publishers at highly competitive CPC rates, according to the release.

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