If you connect with Facebook on mobile, expect to see even more video soon.
Starting March 16, the social platform plans to launch its “biggest business-to-business advertising endeavor in the company’s 13-year history.”
A new Facebook brand campaign will seek to educate and inspire marketers to invest more in mobile video ads, AdWeek reports.
What does Facebook want? Basically, it wants to move the marketing mindset toward video specifically created for its smartphone users.
“It’s going to be online, it’s going to be print, it’s going to be out of home, and we’ll use our platforms, which we think are really effective for B-to-B messaging,” said Bob Gruters, Facebook’s U.S. group director for entertainment, technology and connectivity, and multicultural. “We are going to ask our clients, ‘Did you see it? Did you feel it?’ We will get a good gauge if we are connecting or not.”
According to Christopher Heine, Adweek’s technology editor, the campaign will run for two months.
“Instagram ads also will be pushed in the creative, which will include the tagline “Build your brand with Facebook, Instagram, and Audience Network,” noted Heine.
Facebook execs are pumped — and plan to encourage media agencies to get behind video ads that pack a punch.
“The conversation around mobile video is more relevant than it’s ever been,” Gruters is quoted in the report.