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Codewise Beefs Up Targeting and Analytics with Digital Element’s IP Geolocation TechDigital Element, a provider of IP geolocation technology, has announced that European digital marketing firm Codewise has implemented its NetAcuity Edge hyperlocal technology.

The goal is for Codewise to improve the accuracy of traffic delivery, tracking, and analytics.

“Codewise provides specialist smart traffic and tracking tools to performance marketers,” a statement emailed to MAW reads. “The deployment of Digital Element’s IP geolocation solution will enhance the capabilities of its two flagship products: Zeropark and Voluum. Zeropark, an ad exchange, will use Digital Element’s technology to determine the consumer’s location, carrier type, connection speed, and proxy, empowering their clients to purchase inventory that more accurately targets their key audiences.”

The technology is expected to enhance Voluum and improve granular insight into ad campaign success with the addition of location and ISP data to real-time advertising performance analysis.

“Reaching the ideal audience, in the right location and on the optimal device is essential for our clients,” said Irena Pawłowski, Marketing Director at Codewise. “Digital Element’s geolocation technology is proven to be the best in the market and provides the maximum level of accuracy, empowering us to give clients enhanced visibility of real-time campaign performance and improved targeting capability.”

Digital Element has pioneered IP geolocation technology since its founding in 1999. Its NetAcuity Edge has brought “new accuracy” to the IP geolocation industry, the team says.

All told, Codewise joins Digital Element’s impressive portfolio of clients which includes the likes of Microsoft, Adform, Weborama, Ströer, Vibrant Media, MediaMath, TheADEX, Cxense, Crimtan, Infectious Media, and others.

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