ClickDealer and MobAir have just announced the formation of a new digital marketing company.
Known as Global Digital Marketing Group (GDM Group), it will be devoted to online solutions to help leading brands and agencies better engage global audiences. GDM Group’s offerings include a mobile monetization and user acquisition platform, performance marketing, media buying, and video advertising.
The goal is to help advertisers profit more from the billions of ad dollars they spend each year on campaigns, many of which miss the mark.
“By bringing these solutions together within a flexible integration system that provides accurate analytics, GDM Group will help advertisers avoid wasting dollars on underperforming marketing campaigns — an extension of ClickDealer’s and MobAir’s focus on innovation that drives better business outcomes for their customers,” the official media announcement explains. “Both ClickDealer and MobAir will remain independent within GDM Group and provide the support their customers have come to expect while continuing to grow inside the larger structure alongside the just-launched GDM Group Video division.”
GDM Group Video is a cross-device solution; it’s designed to place video ads on effective high volume portals.
“With a full set of digital media solutions intended to drive revenue and increase brand awareness, Global Digital Marketing Group will deliver improved customer engagement and lifetime value to our customers,” said Dmitry Atamanyuk, the CEO of Global Digital Marketing Group. “In the coming months, we will further unify advertising efforts worldwide, giving marketers more opportunities to reach and engage their customers without the stress that typically comes with navigating the digital media landscape.”
We’re told that GDM Group’s capabilities will be introduced over the next several months.