The CardLinx Association (CardLinx) just released new data sourced from the largest merchants, payment companies, digital publishers and card-linked technology companies showing substantial growth in online-to-offline ads.
Data came from sources including CardLinx members Microsoft, Samsung, Facebook, Mastercard, Discover, Whole Foods Market, Hilton, Sears, First Data, FIS, Empyr, Affinity Solutions, and more.
The “2017 Card-Linking and O2O Industry Annual Survey” provides a data-soaked look at the outcomes from card-linking technology that allows consumers to enroll their existing payment card in any digital account and receive targeted offers and discounts in-store without using a paper coupon, loyalty card, or promo code.
The survey’s bottom line: More than 80 percent of respondents said they experienced at least 50 percent growth over the last 12 months — the highest growth rate since the inception of the survey.
“Over the past 12 months card-linking has emerged as the killer app in online-to-offline (O2O) commerce and the Internet of Things,” said Silvio Tavares, CardLinx President and CEO. “The scale of card-linking has been firmly established in the US and we are now driving rapid growth in several of the largest developed economies including Japan, Germany and Switzerland.”
Among the survey’s key findings is the fact that 98 percent of survey respondents will continue to use card-linked marketing or loyalty campaigns in the next 12 months. About 95 percent will use card-linking as their key online-to-offline commerce strategy.
In addition, compared to last year’s survey, twice the percentage of respondents now offer loyalty rewards in their card-linking programs versus cash back offers. This marks a move beyond customer acquisition to efforts boosting increased engagement and loyalty.
To access the full 2017 report and survey findings, click here.