Bidalgo, a leading provider of ad automation software and services for app marketers, has announced the public availability of ad automation for Pinterest Promoted App Pins.
Bidalgo was recognized as a Pinterest Marketing Partner late last year. The company works to help app marketers scale growth by using Artificial Intelligence algorithms. Those algorithms are designed to optimize ad campaigns using Promoted App Pins and other Pinterest ad products.
“Promoted App Pins are now available to all Pinterest advertisers,” according to Bidalgo. “These native ad units perform just as well, if not better, than organic Pins, helping users discover new mobile applications and easily learn more about the apps and app makers.”
Specifically, Promoted App Pins link directly to the app stores; that means consumers can download an app and start using it right away.
“Pinterest has quickly proven itself as one of the best platforms in the world to help app marketers drive large volumes of high-quality users,” said Peli Beeri, the CEO of Bidalgo. “Promoted App Pins drive particularly good results because marketers can reach qualified users who have demonstrated a clear interest in their apps.”