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Scott Parkhouse
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Sidebar Featured
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1039
MFour Mobile Research and Kantar Set to Test Social Media Ad Efficacy
by
Scott Parkhouse
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May 31, 2017
While marketers know that social media is “where it’s at” in digital advertising, the problem is...
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Digital Advertising
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686
CardLinx Report: Data Shows Big Growth in Online-to-Offline Ads
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Scott Parkhouse
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May 30, 2017
The CardLinx Association (CardLinx) just released new data sourced from the largest merchants, payment companies, digital...
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Mobile Advertising
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1830
Criteo’s Direct Bidder Innovation Promises Higher Publisher Revenue
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Scott Parkhouse
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May 25, 2017
Performance marketing technology company Criteo has launched Criteo Direct Bidder. The new header bidding technology directly...
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Mobile Publishers & Developers
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920
App Annie ‘Capptivate’ Conference Lures Execs from Google, Coca-Cola, Amazon
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Scott Parkhouse
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May 24, 2017
App Annie’s big deal industry event — called “Capptivate” — is coming soon and the news...
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Android
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677
Google Play Fine-Tunes Subscriptions Options to Boost Revenue
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Scott Parkhouse
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May 23, 2017
Google Play has been promoting the subscription business model for Android and Google Play. The company...
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Mobile Advertising
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5821
Celtra Partners with the AMP Project
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Scott Parkhouse
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May 22, 2017
MAW learned ahead of the weekend that Celtra -- the "creative management platform for digital advertising"...
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Advertising and Marketing Stategies
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1052
The Best Political Ad? New TVB Award to Honor ‘Best of the Best’
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Scott Parkhouse
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May 17, 2017
A new award is designed to recognize the “best of the best” in political advertising —...
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Sidebar Featured
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615
Who’s the Latest Snapchat Partner? It’s French Social Firm MakeMeReach
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Scott Parkhouse
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May 16, 2017
French social ad tech company MakeMeReach has been approved as the newest Snapchat Partner. “As a long-term...
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Mobile Publishers & Developers
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1017
Hey, Hackers (and Coders)! Sarasota Tech Firm to Hold Code-A-Thon Competition
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Scott Parkhouse
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May 12, 2017
Coders and hackers can compete for employment opportunities at new tech company CopyStrong in Sarasota, Florida. Applications...
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Mobile Advertising
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658
Location Intelligence Pioneer inMarket Hires Former MaxPoint Exec as New CRO
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Scott Parkhouse
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May 8, 2017
A heavyweight in digital advertising for the physical world, inMarket is once again boosting its...
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