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Scott Parkhouse
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Mobile Advertising
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956
Criteo’s Direct Bidder Innovation Promises Higher Publisher Revenue
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Scott Parkhouse
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May 25, 2017
Performance marketing technology company Criteo has launched Criteo Direct Bidder. The new header bidding technology directly...
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Mobile Publishers & Developers
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280
App Annie ‘Capptivate’ Conference Lures Execs from Google, Coca-Cola, Amazon
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Scott Parkhouse
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May 24, 2017
App Annie’s big deal industry event — called “Capptivate” — is coming soon and the news...
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Android
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220
Google Play Fine-Tunes Subscriptions Options to Boost Revenue
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Scott Parkhouse
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May 23, 2017
Google Play has been promoting the subscription business model for Android and Google Play. The company...
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Mobile Advertising
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5254
Celtra Partners with the AMP Project
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Scott Parkhouse
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May 22, 2017
MAW learned ahead of the weekend that Celtra -- the "creative management platform for digital advertising"...
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Advertising and Marketing Stategies
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258
The Best Political Ad? New TVB Award to Honor ‘Best of the Best’
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Scott Parkhouse
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May 17, 2017
A new award is designed to recognize the “best of the best” in political advertising —...
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Sidebar Featured
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222
Who’s the Latest Snapchat Partner? It’s French Social Firm MakeMeReach
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Scott Parkhouse
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May 16, 2017
French social ad tech company MakeMeReach has been approved as the newest Snapchat Partner. “As a long-term...
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Mobile Publishers & Developers
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287
Hey, Hackers (and Coders)! Sarasota Tech Firm to Hold Code-A-Thon Competition
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Scott Parkhouse
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May 12, 2017
Coders and hackers can compete for employment opportunities at new tech company CopyStrong in Sarasota, Florida. Applications...
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Mobile Advertising
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269
Location Intelligence Pioneer inMarket Hires Former MaxPoint Exec as New CRO
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Scott Parkhouse
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May 8, 2017
A heavyweight in digital advertising for the physical world, inMarket is once again boosting its...
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Digital Advertising
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282
TAG Verified DashBid Now Guarantees Bot-Free Traffic
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Scott Parkhouse
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May 5, 2017
DashBid is pursuing its commitment to quality, transparency, and brand safety. Case in pojnt: DashBid just announced...
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Mobile Industry News
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258
PulsePoint Partners with Tremor Video to Boost Video Inventory
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Scott Parkhouse
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May 3, 2017
MAW has just learned that PulsePoint, a major global programmatic advertising platform, will partner with Tremor...
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