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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Michael Wiser

Media Announcement: Rival IQ, the leader in social marketing analytics and...
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The following is a guest contributed post from Omar Janabi, Senior Director of Marketing at

AdSpruce, a leader in video and rich-media advertising technology, has released an upgraded version of its...

In the modern age of digital advertising, clarity on all fronts is key. And for that...

Between the launch of Google's App Attribution program and AppsFlyer’s mobile analytics, mobile marketers will now...

Ahead of the weekend, MAW was privy to an exclusive first look at a new report...

According to a new report from VRJournal, Vertebrae -- a Santa Monica headquartered firm...

A new deal between Sharethrough, a leading native advertising supply side platform, and Yahoo’s BrightRoll DSP...

Moviegoers will be enjoying a more interactive advertising experience soon via a free smartphone/tablet app from...

Mobile app developers and mobile app publishers would be wise to mark their calendars for May...