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Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Julian Barton

This week, Google announced several updates regarding work the company has undertaken on third party verification...

Global mobile advertising platform InMobi is introducing a suite of advanced mobile video ad solutions in...

Tenjin, a mobile marketing infrastructure company, briefed MAW about its new partnerships with Looker, a company...

App Annie’s first ever industry conference — “Capptivate” — is coming to San Francisco June 4-5...

Researchers and analysts continue to have...

“In today’s freemium-dominated app environment, the install is no longer the mobile marketers’ goal, but rather...

A new BIA/Kelsey Insight Paper examining...

Mobile advertising analytics firm Marchex is partnering with Facebook to create an industry-leading analytics platform to...