Appy Pie has just shared with MAW news of the launch of ‘Appy Jump,’ a performance ad network that enables Appy Pie users to earn money by monetizing their apps with ads, as well as promote their apps to boost downloads.
The company, a leading cloud-based mobile application builder software that allows small to medium-sized businesses to easily create mobile apps, is banking on its success.
“We are very excited to announce the launch of Appy Jump, which offers smart, risk-free solutions for user acquisition and mobile performance marketing,” Abhinav Girdhar, the CEO and founder of Appy Pie, told us.
“It’s completely customizable to fit the user’s needs, can be launched in three easy steps, and clients only pay for the users they want,” he added.
Girdhar believes it will increase its customer base due to “user friendly design, world-class service, and transparent payment policies.”
According to Girdhar, Appy Jump comes pre-packaged in Appy Pie apps, and enables users to take advantage of relevant ads within their apps by just a click of a button. Its campaigns, which are created to deliver global traffic at maximal optimization, are run based on the location, platform, and content of the developer’s app in order to provide the user with more targeted ads.
“Appy Jump is integrated its 50+ partner networks and ad agencies across 200 countries, including some of the big ad networks like AdMob, Airpush, and Inmobi, among others,” noted a provided statement. “Its pricing model is based on performance, which is defined by the client, so that users are only charged once for the required install, action or engagement level that is completed by the user. This includes cost per Impression (CPI), cost per thousand (CPM) or cost per click (CPC) fee structures.”
Appy Jump is perfectly poised to take advantage of the current trends in digital marketing and smartphones usage. In fact, the market for monetizing apps is forecast to reach $102 billion by 2020.
This news comes right after Appy Pie’s announcement of its launch of a new mobile app framework and its partnership with Amazon. Amazon is now hosting 40,000 Appy Pie apps in its Appstore.
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