MAW has learned that Altice USA has just acquired Audience Partners, a provider of data-driven, audience-based digital advertising solutions worldwide.
Altice USA is the U.S. subsidiary of Altice N.V., a global entertainment, telecommunications and media enterprise. It has a successful TV data and addressable advertising track record in the New York DMA.
“This will expand to include the unique digital capabilities of Audience Partners thus delivering seamless multiscreen addressable solutions,” according to an emailed statement.
Altice USA was established following the acquisitions of Suddenlink Communications in 2015 and Cablevision Systems Corporation in 2016. Today, the company is the fourth largest cable operator in the country.
“By acquiring Audience Partners, Altice USA aims to build the most innovative, data rich, and intelligent advertising platform, offering our advertising and MVPD clients the ability to implement multiscreen addressability and advanced analytics,” said Dexter Goei, Chairman and CEO of Altice USA. “We are very pleased to welcome Audience Partners to the Altice USA family.”