AerServ, the leading ad management technology and SSP for mobile publishers and advertisers, today announced the launch of “Ad Pods” for publishers.
“Ad Pods give publishers the ability to display multiple video ad units that play back-to-back within a single in-app ad placement — similar to commercial breaks seen on TV,” according to a statement emailed to MAW from AerServ. “Using IAB standards, this advanced video advertising format allows publishers to maximize their monetization within a single ad session, decreasing the need for interruptions in the user experience.”
Interestingly, research suggests viewers are more engaged by TV-like video ads. And that engagement leads to higher engagement, CTR, and completion rates.
With Ad Pods, the ad placements can be customized by setting the desired number of ads and max duration for the ad pod, as well as skippability within the AerServ platform. In addition, Ad Pods allows publishers to increase user engagement and boost ad performance by situating ad placement within a content stream as a mid-roll ad to create a more TV-like ad experience.
“As digital spend begins to outpace traditional TV spend, publishers and video advertisers are looking for ways to extend their audience in a safe and familiar way,” said Josh Speyer, AerServ’s CEO. “Ad buyers want a more TV like buying and planning experience across channels and platforms. And for publishers, Ad Pods increase ad load which provides new monetization and pricing opportunities without having to find new users.”
Ad Pods is now available to all AerServ publishers.