AdsWizz and PodcastOne have just announced a brand new partnership. Together, they want to offer advertisers dynamic audio advertising with specific one-to-one targeting abilities.
AdsWizz is a leading technology provider of advertising solutions for premium digital audio publishers. Its new partner, PodcastOne, is the nation’s largest advertiser-supported podcast network.
“The relationship leverages PodcastOne’s more than 400 million monthly impressions and AdsWizz’s suite of audio-centric technology products, including Audio Ad Insertion Software (AIS) for on-demand content, AudioServe for campaign management, and PodWave, the largest marketplace for podcast audio inventory, to increase monetization of inventory at scale,” according to a media release confirming the coupling. “The expanded global dynamic insertion capabilities will also be utilized for the new PodcastOne Australia platform, launching soon.”
The benefits are impressive. PodcastOne will be able to provide advertisers with demographic and geographic targeting of 100 percent of its podcast listeners across all shows — no matter what platform or device those listeners are using. Advertisers can also target behavioral segments, as well as offline versus online consumption. This is supported by AdsWizz’s programmatic advertising platform. The platform allows PodcastOne to offer its digital audio inventory to the many connected programmatic buyers.
“We are delighted to work with PodcastOne and provide AdsWizz’s technology to further monetize the rapidly-growing consumption of on-demand audio content on their premium network,” said Alexis van de Wyer, CEO of AdsWizz. “PodcastOne has been the leader in evangelizing the medium and understanding the needs of advertisers.”