AdStage says it has integrated cross-network campaign automation – a pretty big development on its own right.
But wait… there’s more.
The company has also raised $6.25 million in Series A funding. And execs say the firm is even working on additional major network integrations.
The announcement was made on AdStage’s blog.
AdStage is an all-in-one ad management platform that allows businesses to manage campaigns across search, social, and mobile ad networks from a single interface.
“The new Automated Rules app, built on the AdStage API, allows advertisers to automate tedious campaign management tasks across campaigns, ad groups, ads and keywords in order to optimize 24 hours a day,” according to the post.
Advertisers simply choose what type of optimizations they’d like to make, define their conditions and set a schedule for the rules to run. The rules – which handle bidding, day-parting, pausing and enabling and budget changes – run in the background 24 hours a day, even when the advertiser is offline. AdStage automation saves advertisers time by monitoring campaigns and making frequent changes across Google AdWords, Facebook, Bing, and LinkedIn Ads on their behalf.
Sahil Jain, CEO and AdStage co-founder, is upbeat about the future.
“We’re incredibly excited to add campaign automation to our suite of apps,” said Jain. “We were inspired by the simplicity and brilliance of the automation rules IFTTT created and wanted to do the same for ad campaign management. It’s a huge step forward toward our vision of easy online advertising. We’re helping advertisers create their own custom algorithms to meet their goals with a simple self-serve interface.”