On Thursday, NativeMobile learned that AdStage, an online advertising platform that integrates Google, Facebook, Bing, and LinkedIn ad networks into one interface for advertisers, is rolling out support for LinkedIn Sponsored Updates.
LinkedIn Sponsored Updates are promoted company posts that display natively in the LinkedIn content feed, through the Certified Sponsored Updates Partner Program API.
Since its launch last summer, LinkedIn’s Sponsored Updates program has allowed brands to present consumers with relevant information without taking them away from the feed. Though they are not identical to the page content – you can tell it is an advertisement — it won’t pop up from the bottom or out from the side to get in the consumer’s way.
All told, LinkedIn has found tremendous success with the program. And its partners are excited to cultivate their relationships with the professional social network further in the months to come.
AdStage, for example, says it has worked closely with LinkedIn for over a year as “one of only four companies in the world” with access to LinkedIn’s exclusive Text Ads API, to build official tools that help advertisers better manage and optimize their LinkedIn Ads campaigns.
“Marketers are quickly discovering that scalable native ads reveal a bright future for advertising,” explains Sahil Jain, CEO and co-founder of AdStage. “We’re thrilled to announce that our partnership with LinkedIn has grown to include their new high-performing native ad type. LinkedIn Sponsored Updates are a powerful and scalable way for businesses to integrate and amplify their content into the world’s only professional feed.”