Ad tech startup Adcade has integrated its ad authoring tool, called Epoch, with Sizmek’s Open Ad Management platform.
“This integration enables ad creators and designers to export Sizmek ad assets through .Zip bundles from Adcade’s HTML5 ad building platform, Epoch,” a joint statement explains. “Brands, agencies, and publishers now have the power to produce, deploy, and serve multi-screen HTML5 ads from a server-agnostic creative platform.”
Epoch users can export bundled creative assets for direct upload into the Sizmek platform for delivery and metrics aggregation.
The integration should bring benefits to both firms and tap into a larger user base for Epoch while enabling Adcade clients to serve creative with Sizmek’s world-class technology.
“It’s a win-win for everyone involved, down to the user,” said Buzz Wiggins, Adcade CTO. “We’ve removed the pain points of having to use multiple ad servers for one rich media campaign. Integrations like this make the HTML5 ad building process easier and more cost efficient.”
Epoch, we’re told, is available for a free 7-day trial. You can get the details here.