Native Mobile Advertising
Mobile Advertising Watch is a leading technology media property dedicated to covering the rapidly evolving world of mobile advertising, reviewing new solutions, giving reliable and actionable tips and breaking important technology news.

Ad Networks Score New Fraud Abatement Toolset

According to a new report from MMW, Kochava — an industry leader in holistic measurement solutions for connected devices — is rolling out a new fraud abatement toolset to ad networks.

Now the tools known as “Fraud Console,” will provide ad networks “the same access that marketers currently enjoy for fighting mobile ad fraud.”

“Marketers have been touting the benefits of the Kochava Fraud Console for the ability to rid fraudulent traffic from their ad campaigns,” according to a company statement cited by MMW. “The fraud abatement suite has been saving them time and money, while ensuring that campaigns are clean of fraud, through the use of 11 different real-time reports.”

In sum, Fraud Console has changed the way business is done between marketers and networks. Formerly, because fraudulent activity could only be detected post-campaign, the only recourse marketers had was to negotiate make-goods with partner networks and hope for the best.

“Using these tools, marketers can now identify illegitimate traffic during a campaign flight and before paying for it,” notes Kochava.

Leave a Reply