It was a good year for AppLift in 2015. The company, a leading mobile ad technology company, broke the $100 million run-rate mark in the final quarters of the year.
Its success came by way of a 170 percent year-over-year profitable growth across all of its key regions and app verticals, the organization tells us.
Notably, in the Asia Pacific region, where AppLift opened three offices in 2015, growth is pegged at 190 percent, which accounts for more than a third of total revenues.
“Realizing the potential of RTB on mobile, in May 2015, AppLift acquired mobile DSP Bidstalk, ramped up its activities in programmatic buying and RTB trading, and accelerated the rollout of its RTB technology through its programmatic media buying platform, DataLift,” a company recamp explains. “This focus on programmatic further fueled growth and will remain the company’s main focus in 2016.”
Word is that the company is hiring, too; AppLift has said it will boost its team to 360 professionals by the end of the year. The firm also has plans to open a second New York City office.
In other good news reported by the company, its customer retention rate was above 90 percent, a result of AppLift’s ongoing technological focus on user quality through fraud prevention and lifetime value optimization.
“We are thrilled to see such rapid success in our strategy of vertical and global expansion, as well as from our focus on the roll-out of our proprietary technology platform DataLift,” said Tim Koschella, AppLift’s CEO. “We anticipated the increasing growth potential of non-gaming apps. In 2016, we plan to pursue the same level of growth and focus on the development of our tech platform and our programmatic offering.”